Bikes Unlimited has been serving Williamsburg, the College of William and Mary, and surrounding counties for over 33 years.We are Williamsburg's first bicycle shop.  The current owners, Barry and Jan Herneisey, bought the business in 1998 after Barry retired from the Marine Corps.  After serving his country for almost 23 years, Barry looks forward to serving the people of Williamsburg.

Bikes Unlimited at New Quarter park for May is bike month activity.

Our Business

We are proud to be an independent bicycle dealer (IBD).  We're not a manufacturer's concept store nor a franchise. 

With your help, we decide what  the best products are and provide the most bang for our valued customers' dollar. We strive to provide the most eclectic selection of bikes, clothing and accessories in Williamsburg, with products you may not find elsewhere. If you would like to see us carry a product, we always welcome suggestions. 

We ride and use what we sell.  Everyone at Bikes Unlimited is an avid cyclist and uses their bikes for exercise, competition, transportation, or just plain old fun.  We speak from years of experience and trial and error.  Come by and check out what we have to offer. 

We are a proud sponsor of the William and Mary cycling team ("Go Tribe"), and support many local charities throughout the year.

Barry at 2015 Tidewater Mountain Bike Challenge.

Who We Are

In 1992, GySgt Barry Herneisey shipped out to Okinawa, Japan. There wasn't  much to see or do at Camp Schwab, so Barry bought a bike to see the island. He had forgotten the great fun, health benefits, and efficiency the bike offered as a means of transportation. From that moment on, he knew what his destiny was after the Marine Corps--he would own his own bike shop.

Then Barry got orders to Washington, D.C., which led to a part-time job at a bicycle shop across from the Marine Barracks. A move back to Okinawa allowed him to again enjoy the fantastic riding (road and mountain) there and hone his mechanical skills on his and friends' bicycles.

But VA was beckoning. Russell and Elke (the original owners of Bikes Unlimited) were getting ready to retire. Barry worked with Russell (who had a great reputation for his mechanical prowess) before he and Jan took over the shop in 1998.

Since then, we have survived fire damage (after just taking over the business and sidelining us for 3 months), ice storm and hurricane floodings, various other maladies of basement existence, general movement of businesses out of Williamsburg into new developments elsewhere,  increased competition, and two relocations.  We were and are commited to staying in the city of Williamsburg and are now on Monticello Avenue where our visibility is improved.

We hope to continue to persevere and be your "friendly neighborhood bicycle shop."